Growth Hacker

Without even knowing this, based on the definition of it, I am a Growth Hacker.

For the last 22 years, I have dedicated myself to inside and outside sales. I must say though, I have this tremendous love for technology. For computers. For software. For AI. For anything and everything that makes the future seem bright/dark – depending on how the eye of the beholder looks at it.

With that said, I came to the conclusion that sales and technology go nicely together. “Now why are you talking about all of this?”, you may ask. Well, lets just step back a bit. A business is only a business when it is profitable. It is profitable when it is growing. If it is not growing, it is dying. What good does it do to have a great product if no one in the world knows about it? What good does it do to have the best salesforce if your marketing team is not? As a sales man that I have been, and will always be, I get it. I get the point of view from all the sales associates that are at the frontlines – but at the same time, I also get the perspective of the marketing team. I understand that the proof is in the pudding – the numbers.

The break down is:

Product
Marketing
Salesforce